Your Blog – What Is Your Aim?

An interesting question, what is the aim of your blog?  Are you blogging just because you like to write?  Many people are.  They love to write and want to let everyone know how much they know about a subject.  It may that they want to share their passion, a hobby or knowledge and experience they have in a particular field.  Sometimes they want to review things and let you know what their opinion is of those things.  They enjoy picking something up, testing it out and sharing their results.  And sometimes they just want to get all thier thoughts and feelings down on paper in a public forum, and a blog is indeed a very good way to do this.

Others start a blog because they want to earn some money from it.  Again it could be your blog focusses on something you know a lot more than most about, a hobby or passion you have and you can share your very personal experience and knowledge of that subject.  Other bloggers want to review things, they love to bring to the reader an independant review of something for sale on the open market.

Both of these avenues give good opportunities to make money from your blog.  In the first instance you could write a report to sell on your blog, one that is related to the subject of your blog but that expands the knowledge of the reader further than your blog posts do.  Give them more in the report you are selling than you do in your posts and let them know that there is much more information to be had if they buy the report.

Review sites are also a great idea to encourage sales.  You buy the product (or if you are very lucky you can get a review copy without having to pay), you test it out, maybe make a video of your findings, then put an affiliate link to the product in your review.  Even if the product is a physical product you can still add affiliate links from Amazon and earn some commission, although downloadable products will make a higher rate of commission for you.  Amazon is notorious for paying quite small percentages in commission.

So there are two very quick and easy ideas for blogs that can earn you money.  Of course if you are looking to monetise your blog don’t forget to sign up for Google Adsense or another automatic advertising product.  I use Adsense and I also use Clickbank Ad Rotator, which has both a free and a paid version.  The paid version can be completely customised so is by far the better option in my opinion.

It is very important for you to be clear with yourself about what the aim of your blog is.  If it is to earn money from then make sure you incorporate all of the money making techniques you know of into your blog, otherwise you could be missing out on some lucrative income streams.



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  1. Hey Mandy,

    I was just on another blog and their post was about do you consider yourself a blogger. Their definition of a blogger is someone who is consistent with their writing. I think some people just love to write so as long as they enjoy it then that’s all that matters.

    You’ve given us some great recommendations here. There are so many different ways you can get started and can lead to great profits actually. I love to build relationships using my blog and that in turn leads to sales or team members in my case. Either way, I just enjoy writing.

    Wonderful post and thanks for sharing your thoughts on this topic. Hope you’ve been enjoying your day and looking forward to the weekend now. Have a good one.

    Adrienne recently posted..The Most Honest EZ Money Method ReviewMy Profile

    1. Hi Adrienne, thank you for visiting. I think one of the most important things we need to think about first is whether we are writing to earn money or just to enjoy writing. Whichever one you do you can be considered a blogger. And I agree with you, regardless of my decision to try and make money I too just enjoy writing!

      Enjoy the journey.


  2. Hi Mandy,

    Your “Time-Line” posting (Was it TL or Public posting?) popped up on my Facebook yesterday

    Knowing you I just had to have a look. I was most impressed!

    I like your style and quality of the article you posted, as it shows a high degree of education and the content was of a very high standard – enough of this praise!

    I am actually writing this comment, because of the subject matter you wrote about. It confirmed what I am learning on yet another IM study course by YKW (A friend or well known aquaintance to both of us) and it “refocused” and reminded me what I am about

    You gave me some very good tips, both in your posting, and your actual blog layout. It is not quite my style that I want to portray, (Might even be better for product introduction, following by a sale) but it has shown me yet another way of developing my NEW blog (Under construction) – I’ll have 2 blogs then – both will be targeted to “soft” selling by way of introduction and talking (Writing and maybe video next?) about something I have probably more knowledge about than Mr, Mrs, or Ms Average. What a good idea!

    Thank you Mandy!
    Be Positive and have a “Great” day!
    Sincere regards, ~Allan~

    1. Hi Allan, thanks for visiting, it’s really nice to hear from you. Yes, I had a day working on my Facebook fan page and changed the cover photo so that’s probably what popped up. I sorted out my free gift and opt in page so at least it’s working a bit better now. It was quite a mystery to me for a while and I didn’t do anything with it through lack of understanding.

      Glad you found the post helpful, Allan, if you need anything just give me a shout, and I’m glad to hear you’re moving forwards.

      Enjoy the journey.


  3. Hi Mandy,

    Blogging is so fulfilling whether you are doing it just for fun or to monetize. I’m not against websites but with a blog there is interaction.

    There is also learning. Good relationships are also created! Also if you know what you’re doing you can create some good free traffic and sales if you wish.

    Done right you can snowball into a success either monetizing or sheer writing or both.

    I’m working for both. The whole purpose of a blog though is helping each other out. Unlike websites, you can create free traffic if you work your blog. There are many ways to get free traffic but the biggie is blog hopping.

    What ever the aim of your blog it should be used as a spring board to who and what you are.

    The beauty of a blog is where ever you want to bring it, it’s up to you.

    Terry Conti

    1. Hi Terry, thanks for visiting. You are right about blogs being much more interactive. Readers get the chance to converse with both the writer and other readers, and often building that relationship is what will bring in the money. And you are right, people should make it an extension of themselves, bring life into the blog.

      Enjoy the journey.


  4. Hi Mandy. Love your blog. It is so important to have an aim and know the purpose of your blog. I also think bogging product reviews is a good thing to do too .

    Angus McEwan recently posted..It never rains when it pours …My Profile

    1. Hi Angus, thanks for visiting. I don’t ever recommend anything I haven’t used myself, Angus, so product reviews come from my own personal experience of the product, not what I’ve read about it. I also enjoy making videos so incorporate that sometimes. Great fun!

      Enjoy the journey.


    • Jeevan Jacob John on August 9, 2012 at 1:23 pm
    • Reply

    You are right, Mandy. We need to have a clear aim or purpose for our blog. I started blogging as a hobby. Over the years, my aim has changed a bit (first, it was a hobby, then it became a business, now it is experience). My purpose is to gain experience (not in blogging, but in marketing and networking and in doing business).

    I never thought of making money through blogging (but, I have made some money). And currently, I am working on a product which I can sell for a passive income (like you said, making and selling a product is the best way to go if we have an established blog).

    Anyways, thank you for the post,

    Jeevan Jacob John

    1. Hi Jeevan, thanks for visiting. I did pretty much the same as you. I started blogging for fun, something to do. I wrote about anything and everything. Adter a while I started to focus my blog more, then changed direction completely! Now I’m settled in what I am doing. I enjoy blogging so much it seemed a very good step to help others to be the best blogger they can be!

      Enjoy the journey.


  5. Hi Mandy
    I like your post, and as a blogger with as many as 5 or 6 blogs going at once, I can wholeheartedly agree with you that we must know what the aim is! There’s no point in writing for sake of writing, unless you want to blog as a journal. There are people who have started out simply writing rather cathartic blogs, like on the subject of chronic pain or depression for instance, and their material is so raw and honest that it catches on and goes viral. They end up becoming very popular on ALLTop, PopURLs and ranking high in Google. I rather like this because their aim is to simply be themselves, and they end up helping thousands of people. There’s a BIG lesson there! I think I fee a blog post coming on Mandy.
    Laura Morris recently posted..Limitless Lives Vol 2 – Anita Moorjani: Author of “Dying To Be Me”My Profile

    1. Hi Laura, thanks for visiting. Glad to have inspired you! I agree that there should be a clear vision in your mind about what your blog is about. I sometimes find there is a perceived direction on some blogs but then they put something so random in there, with no explanation as to why, and it throws me completely. I have some favourite blogs that are about all sorts of things, but there is an overall theme you can follow, and the posts are linked by the personality of the writer.

      Enjoy the journey.


  6. Mandy

    Every time I read your blog Mandy I keep thinking about how useful these tips would have been when I decided to set up my blog.

    Having a crystal clear Purpose when creating a project such as setting up a blog is very important!

    You also have to keep in mind that with each passing day there are thousands of blogs erecting on the internet. So, it’s also important to know what is your mission and distinct value and service that you’re offering readers.

    In the end, if your goal only leads back to you with no or limited value to your readers/ clients and your prospective partners then there will ALWAYS be an alignment issue and it will be reflected on the influx of money in your life.

    Miriam Buhr recently posted..Massive Newsletter Subscriptions: How To Self-Sabotage Your Ability To Create A Profitable Business?My Profile

    1. Hi Miriam, thanks for visiting. So pleased the tips can be of help. They are all little things I struggled with for a long time when I started. The question is how do you make sure the newcomers find the tips you are sharing?

      Enjoy the journey.


  7. Hi Mandy,

    Many people start blogs to try to make money online. No doubt you can make money from your blog, but a blog is not a business, it’s only a great way to connect to people and build a brand around you and your business.

    If you’re always pitching and selling in your posts I don’t think that is real blogging. I just started my blog for a month now and I enjoy writing posts more and more, it is very addictive especially when you see the first comments on your blog.

    Thanks for sharing this, have a great day Mandy.

    Philip A. recently posted..How to get more views for your videos – 13 Youtube Ranking FactorsMy Profile

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