What’s Your Niche?

I first started blogging in 2003, so 10 whole years ago now!  Initially I had a free account, but in 2006  bought my own domain name and started a self help blog.  This blog was extremely popular and I quickly built up a regular following.

In 2010 I decided to move my focus to helping others to blog because I had been so successful with my self help niche.  I had always believed that to blog successfully you need to identify a niche and stick to it, and I am sure this is what helped to create the strong community I had.

So how do you identity your niche?  Well I believe that you need to be blogging about something you not only are passionate about but something you have a great knowledge about too.  Both the niches I have created blogs about are on topics of personal expertise.  Primarily my working life and qualifications are in the self help niche, so there was both the passion and the expertise, then when I had created a successful and popular blog I moved focus to blogging as I had both the track record and the passion about my subject.

You can blog successfully and create an online community to be proud of if you take the right steps on your journey.

Enjoy the journey.


  • Monna Ellithorpe

    Reply Reply November 4, 2013

    Hi Mandy,

    Great advice. I’ve tried blogging on something I wasn’t really interested in and if the passion is not there, then the blog suffers.

    It is much more enjoyable to keep blogging about what you know.

    Have a great day. Monna
    Monna Ellithorpe recently posted..Your Creative Writing – Where Will It Reach The Most Readers?My Profile

  • Peggy

    Reply Reply November 4, 2013

    It’s nice to catch up with you, Mandy! 🙂
    I do believe that having the passion leads to lots of knowledge. You want to find out more and more about your passion, and you want to share it with others. And viola!, you have a good reason to blog in that niche.

    Peggy recently posted..Rewriting My PLR Article On Case StudiesMy Profile

  • Merle Gibbins

    Reply Reply November 5, 2013

    Makes so much more sense to blog about what you are passionate about, but will say (being from the older generation!!) the things I know about would never make me any money LOL – joking aside I love what I do and I am just passionate about helping others. Thanks for sharing, great read.
    Merle Gibbins recently posted..Starting From Home With An Online Business Has Never Been Easier !My Profile

  • George Nieves

    Reply Reply November 5, 2013

    Hi Mandy,
    You are so right about blogging about something that you are passionate about. I have found that if you’re writing about something that you have knowledge of, but perhaps don’t really care all that much about — the writing becomes stiff and uninteresting. If you write about something you enjoy and are passionate about, however, the blog practically writes itself.
    George Nieves recently posted..Where Do We Go From Here?My Profile

  • Princess Shimari

    Reply Reply November 5, 2013

    Hi Mandy,
    It is a given. It is much more beneficial for all involved if you blog about something you are passionate about.
    Firstly, with the effort that is required to make a success of it, your efforts will suffer if it is not coming from a place of passion.
    Secondly, your audience will soon pick up the purely academic nature of your writing, if it is not coming from something deep within you.
    Yes, passion is crucial for blogging.
    Thanks so much for the timely reminders.
    Continued success to you.
    Princess Shimari recently posted..What are PUMPKINS really good for?My Profile

  • sherman smith

    Reply Reply November 7, 2013

    Hey Mandy,

    Passion is the key to figure out what niche you want to be in. Some people know right from the start, then there’s the rest like me who didn’t figure it out until much later. But the great thing about it is that your passion and excite will carry over into your blog which is very attractive to those that are in the same niche! Thanks for sharing!
    sherman smith recently posted..When Hackers AttackMy Profile

  • Lesly Federici

    Reply Reply November 8, 2013

    Being passionate about something, and knowledgeable are very important. But I’ll add another, your strengths. Recently I discovered one major strength I have always had , I ignored trying to write about things I wasn’t really interested in. I realized I was ignoring my love for creativity, art, painting.. so when I was able to use that strength, the rest came easy – passion and knowledge, When you have all three things finding your niche becomes easier. I will take a look at your program.
    Lesly Federici recently posted..Resources 4 Video PizazzMy Profile

  • Mary Austin

    Reply Reply November 8, 2013

    Excellent points, Mandy. And I agree with Lesly Federici who suggests that opening the door to areas that release creativity and expand knowledge can be very rewarding even if curiosity and good research replace passion.

  • Erika Mohssen-Beyk

    Reply Reply November 10, 2013

    Good advise ,but if you are passionate about many things ,but do not have enough words and are not good in writing its not easy,it takes me much longer to find a thing to write about 🙂 I still have to practice .I like reading the posts to learn from all ,thank you Mandy 🙂
    Erika Mohssen-Beyk recently posted..A Story About my Little Friend AnaMy Profile

  • Susan Velez

    Reply Reply November 25, 2013

    Hi Mandy,

    It’s always nice to get advice from someone who has been blogging for 10 years. I just started my blog 5 months ago and have learned quite a bit.

    I totally agree with you about blogging about something you’re passionate about or know about. Otherwise it can be frustrating and will cause people to quit.

    Blogging takes a lot of hard work, a lot harder than I thought it would be when I got started. Your course definitely looks like a great thing for someone who wants to get started with blogging, but doesn’t know how. Thanks for sharing and I hope you have a great day.
    Susan Velez recently posted..49 Things I’m Thankful ForMy Profile

Leave A Response To George Nieves Cancel reply

* Denotes Required Field

CommentLuv badge