Those who blog to earn some extra money often ask the question: ”Why is my advertising revenue so low?” There are people who think that blogs simply can not generate much money from advertising, however blogs can generate you the same amount of money, if not more, compared to any other website. One avenue of advertising income from your blog is PPC (Pay per click) sources of revenue such as google adsense.
Often one of the problems with blogs is that people tend to concentrate on wide markets. If you are running a personal diary kind of blog, the chances are that there are thousands of similar blogs around. The more competition you have, the harder it will be for you to make some cash. Instead try concentrating on smaller markets also known as niche markets. Not only it will be easier for you to develop the traffic, the CPC (Cost per click) should also be higher due to advertisers demand exceeding publishers supply.
You must also try to establish a unique selling point. You need to give your readers something that nobody else does. This should really help you to get returning visitors, and potential customers. You need the visitors, and you need them to click the adverts!
You should always try to channel your advertisements. This way you will be able to measure your ad block’s performance. One of the most important things is to experiment. Try different ad formats, colours and positioning. Run your setup for a few weeks, note the performance and then try something different. Even if you think you have found the optimum ad setup keep on trying to improve it. In most cases you can always tweak something to make your ad performance better.