According to many statistics, 90% of online startups fail, and blogging as a money making route is not an exception.
No wonder the percentage is so high, as most of them have been started from emotional decisions, with no proper feasibility study, and the result is tons of expired domains and a huge loss of money.
Yes, like any startup you might consider offline, you should do a feasibility study, prepare a lot of documents, and do a lot of calculations, just to know if this is a feasible opportunity for you, or not.
You need to do a good analysis breakdown before selecting the proper niche that will hopefully bring in the money.
To analyze a blog niche you need to answer the next extremely important questions:
1. What is the niche that you really like?
The niche that you select to write a hundred posts on should be something that you really like and know a lot about. That will make your job a piece of cake.
But it is not an easy journey, right?
No it is not and you need to work hard, as you are not the first person who will write in that niche.
You have to find out what are the needs of the audience and represent the topic in a creative way.
So, your blog must not be just “Another WordPress blog”. You have to be unique, to stand out from the crowd otherwise your blog might be caught in the Google sandbox for a very long time.
And if you are not passionate about the niche your goal will not be easy to achieve.
You might say, ”I will hire a writer to do the job for me”!
Assuming that you have enough budget to outsource the content creation, you need to know about the niche to evaluate the delivered content for quality sent to you by your writer.
Otherwise, you will just accept anything, and end with a blog full of content which makes little or no sense, or at least not up to the targeted audience’s par.
Another advantage of targeting a niche that you already like and know about is that you will be already connected to some bloggers in that niche, so building strong relationships with these bloggers is much easier for you, and you could get some nice backlinks too.
2. Is it worth targeting that niche?
You might like a niche, or be passionate about it, but there may be no money in that niche!
Yes, that could happen, here are some of the reasons:
Not Enough Commercial Intent Keywords
Commercial intent keywords are those keywords that expect the intention is to buy the product. For example: “Best cable modem”, or “top cardio machine reviews”.. etc.
If most of the keywords you have found in the niche are informational, you will end up by only monetizing your site with Google AdSense, and it will not work for you unless you have huge amounts traffic, which is not the case when you are starting, nor at least for a year.
There Are Some Products With Good Keywords, But They Aren’t Worth Your Time
If the niche you do love has cheap products it will not be a lucrative niche site. Most people will try to buy those products offline, as the savings, if found, online will not be that much.
3. How is the competition?
The list of niches is a very long one.
You might have great experience in something, or are extremely passionate about it, but when you search using the money keywords on Google, you find the niche beasts there. Will it be a good decision to compete with these giants?
For me, I’d leave that niche, and find another niche, unless there are a lot of keywords that have low competition, but you might ask yourself how do you check the keyword competitiveness?
Find long tail keywords of 50 monthly search volume and above. As they are long tail keywords, there will be enough variations and you will get good amount of traffic.
Check the Keyword on Google and see the top 10 results.
The keyword is great to target if there are at least two competitors on page one which have a DA/PA less than 30, or a TF/CF less than 25/35 respectively.
You will likely be able to beat such competitors, especially if they have few backlinks.
If you can find a list of 50-100 keywords, then you have a niche to target, otherwise you should skip that niche.
So we have seen what are the main questions that we need to ask ourselves to ensure that your time, effort, and money will not be wasted. Now, it is your turn. If you see that there are more checks and analysis that can be done to ensure that a niche site will be productive, just let me know in the comment box.
Hussain Omar has built his expertise as a knowledgeable and experienced SEO strategist, he’s the founder of Hustaw SEO, and the guy behind Cost Effective SEO blog. He is an addict to anything related to SEO, Search Engine Marketing, Internet Marketing, and Blogging.