The term ‘launch jacking’ has only just come to my attention. As most of you know I am about to launch a product, you can read about it here: ‘And We Have Lift Off‘, and Keith and I have been working hard to recruit JV partners, these are people who will promote the product for us in return for a commission on any sales.
To be honest I’d never even heard of launch jacking, but then I’ve never actually launched a product before! We have just found several sites set up with reviews of our product, one is even offering a free copy to download. The only copies that have gone out so far are review copies to people who gave us a testimonial or trusted friends and colleagues, so I think we were both shocked to see this particular thread.
What is launch jacking?
Anyway, back to launch jacking. What exactly is it? Well, marketers look out for any products that are launching in about a month or so and they create a review site, buying a domain name and optmising the site for keywords. The whole process is geared up to put their site at the top of search engine lists so they make a ton of sales from the off.
Sadly some are much more sneaky than that. They are sometimes known to use the product as bait and re-direct the viewer to another site selling a different product, most likely either their own product or one they get a better return for. Others create a sign up box so they can market to the people who visit the product review.
If they have positioned themselves at the top of page one for searches they are in a prime position to get the lions share of sales using their affiliate link.
So, is launch jacking ethical? What do you think?
Enjoy the journey!