There are two necessary techniques any blogger who wants to succeed will just have to master:
- creating a real relationship with their readers, and
- building a traffic flow of potential buyers.
The Internet allows virtual contact with anyone, anywhere there is a laptop or desktop computer. Wireless access is currently popular and allows users to be freer about their computer use. Now, very fancy mobile phones have become the latest and greatest ways to stay hooked up to the world from anywhere. We have all become used to email and Skype conversations from most corners of the world every day.
While all that immediate contact is interesting and can become an addiction, it is truly impersonal. You can be anyone and anything you want to be in your conversations with people strung all over the globe. If you are an Internet marketer, you have to develop a loyal, personal relationship with your blog readers and subscribers.
That relationship has to be warm and personal. For example, your traffic visits your blog to see what you have to say and probably to see what you are giving away free. You don’t know anything about them and they are trying to find out who and what you are. Your goal now is to get them to sign up for your newsletter, if you have one, or to register as a member of your blog.
That sign up, after confirmation, gives you permission to market to them with email. You can send links to specific blogs you have posted or offer them opportunities to download free products of interest to your niche or to buy some products. That makes you some money, but it doesn’t create loyalty or build a relationship. So, what does?
Try treating your list members the same way you would like to be treated. It’s not brain surgery. Your grandmother and your mother have been telling you that since you were born. They were right!
Frequently, ask your members what they want to see on your blog. Ask what you can provide to make their personal online experiences better or more productive. Post their questions and ask your readers to help with the solutions. When one of your members is very knowledgeable and helpful, ask them to do a guest blog on a subject that will interest the other members.
If someone posts a great comment, thank them and mention how much you liked their post and why. Everyone likes to be validated at times. Ask them a question about what they posted. Draw them into your blog softly and make them feel like a respected member of your blog and not just another visitor.
You can aggressively sell your focused products, ebooks, reports or software to your list, but that won’t create loyalty and interest. Send them a free ebook or a piece of useful software they would enjoy. Create a contest and have a good prize for the winner. Post the contest entries and let your members vote for the winner. Make a big deal on your blog about the winner. If you want to see a good example of this type of competition visit Sally Neil’s blog. She held a competition last year for free places on her personal training course. She made a video of her and her daughter drawing out the winners and made a big fuss of those winners. Sally creates a personal relationship with all her readers.
Remember what your grandmother and mother always told you: Treat everyone the same way you want to be treated. That old saying will fill your blog with loyal readers and make it golden.