How to use influencer marketing to build your business is a 2 part series by Sam Adeyinka. Today we showcase part 1.
Have you just started a business and want so badly for it to grow to that point where it becomes extremely successful?
If you answered yes, then you might want to consider leveraging on what I like to call “Influencer Marketing” as it is a very powerful way of meeting, exchanging words, contacts and contracts with people, thereby building a thriving business in the process.
What I wish to achieve with this post is simple; I want to get you to understand what influencer marketing is, what it is not, who an influencer is, how you can start a relationship with them, and how you can successfully deploy the phenomenon into your marketing strategies and campaigns.
What is Influencer Marketing?
As defined by Influencer Analysis, “An influencer is an individual who has above-average impact on a specific niche process. Influencers are normal people, who are often connected to key roles of media outlets, consumer groups, industry associations or community tribes. Influencers may or may not be aware of your company, but represent control of an audience segment that is important to your business.”
And based on my layman’s understanding of the phenomenon, I define Influencer marketing as a type of marketing hinged on connecting and building solid relationships with industry leaders with the singular purpose of getting them to know, like, and trust you enough to help present your products or services to a larger audience.
Most influencers turn to social media outlets such as Facebook, Twitter, and LinkedIn to propagate their messages to their followers and as a result of their high social influence, they are able to influence hundreds of thousands of people to take actions they otherwise would not have taken. And throughout that process, what is uniquely deployed is CONTENT. Remember, “Content is King”.
Influence marketing is NOT a “hack” or a “get-rich-quick-scheme” strategy. No, but it is a process that requires patience and willingness to connect, reconnect and exchange content with top influencers in your niche.
What are the Key Components of Influencer Marketing?
Via influential marketing you can build a profitable business that helps you travel the world and to places you’ve always dreamed of going with your significant other. However, for these strategies to work for you, you will need to deploy a few unique components:
Figure out before what your brand needs are and use it to tailor your request to the influencer.
Identify key brands or product influencers through social media outlets. Facebook & Twitter are the best ones.
Reach out to them but in a very polite manner and be sure to give them in depth details of what your business is about and how you want them to come in.
Effective communication before, during and after the job is a key component in influencer marketing.
Let me guess, the components are self-explanatory. Do them and thank me later. 🙂
About Author: Sam Adeyinka is a freelance writer, digital marketing strategist and social media enthusiast who loves to help young adults with strategies of starting, launching and growing their own online business. He writes a business blog at Income Splash.
Look out for part two of this post next week!