At the time of writing this, there are millions of blogs online, and there are hundreds of people who call themselves “Blog” or “Blogging Consultants”. Every business should have a blog. There are so many reasons for your business to have a blog it would be hard to write them all in one blog post, so let us assume you know your company needs a blog.
So your next question has to be: do you hire a blogging consultant? If you decide to do this, what qualifications should you look for in a blogging consultant? What does a blogging consultant look like? How much will you have to pay a blogging consultant?
- Should you hire a blogging consultant?
The quick answer is yes, but let’s go into why first. There are a lot of things that go into making a blog popular. Tags, submissions and pings to bloglists and blogsearch websites, learning how to get on the right blogrolls, etc.
If you are new to blogging it can take a while to catch on to most of these things, and most blogging consultants say that all of the above is necessary if you are going to have a successful blog.
And there are more things you can add to that list. Hiring a blogging consultant can save you from making a lot of early mistakes and get your blog found a lot quicker than trying to do it on your own.
- What qualifications do you look for in a blogging consultant?
Most blogging consultants are bloggers. Many of them have what they think is a successful blog, although many bloggers have different ideas of what success is.
Some think it’s defined by how much they made on google adsense last month. Others count success by number of visitors to their website or the number of comments that appear on their blog. Still others measure their success by what the other bloggers think about them.
What do all of those bloggers who are blogging consultants have in common? They all think that having a successful blog automatically makes you a qualified blogging consultant.
A blogging consultant should not just be a blogger. They should also have all of the skills necessary to run a website, because basically that is what a blog is. Each time you add a post your are effectively adding a new page to your website. Many bloggers know how to write. They know how to get into the right circle of blogger friends who will link to them. They know about blogging. But if you need someone who is going to manage your blog for you including posting to the blog, search engine optimization, link popularity, (and not just from blogrolls), and marketing, then you need to hire a webmaster who also blogs.
- How much will a blogging consultant cost me?
A lot depends on the type of blog you want, or have. A corporation blog has to pay a lot more, not because they have more, but because there are all kinds of legal and policy matters that have to be considered with every single blog post and every single link to or from another blog or website. A small business blog doesn’t have many of the same issues as the corporate blog, but still has certain standards that need to be met.
If you have ever hired a webmaster, not a web designer, a webmaster, or a Search Engine Optimization Company, or a Search Engine Marketer, or even just a Marketing Consultant, then you have an idea of what a blogging consultant should cost.
Keep in mind, if you are hiring a blogging consultant to strictly teach you how to blog, then it’s not worth as much money as when you hire a blogging consultant who is also going to perform all of the services a Webmaster and Internet Marketer would provide plus search engine optimization.
A good place to go for up to date costs for hiring a blogging consultant is Elance.