Do you ever feel like you know just enough about Blogging to be dangerous? Here are 5 reasons why you should use blogging as an Internet marketing tool:
- Blogging is simple.
The simplest way to get your statements on the Internet is through blogging. No out of the ordinary skills are necessary. An average adult can read and type, or at least click a mouse. It’s like having a virtual piece of paper and you just write your ideas, experiences, new products, and hope you can entice your reader to try your product. If you have a PC and an Internet connection (who doesn’t?) then you can blog and advertise.
- Blogging is authentic.
In this day and age where advertising saturates our lives we question the credibility of promoters’ claims. However, in blogs real people share their real-life experiences, unscathed by paid advertising. Reading blogs about first-hand product use is like talking to people about their first-hand experience. You definitely want to buy a tried and tested product.
- Blogging is free.
Because blogging is yet to be proven as a mainstream online advertising media, most sites see it as something to augment current marketing tools, and thus offer it for free. Any opportunity for free webspace is definitely a bonus, especially to businesses that are starting up. Needless to say, paid blog pages can generate more income for your seriously growing business.
- Blogging builds credibility.
As you get more and more into writing your experiences on a particular product or industry, your readers come to realize that they can depend on your posts for their own information needs. As such, you become an expert on it; as a consequence, more readers visit your site and more bloggers link to your blogs. As companies and professional organizations notice the growth of your readership base, they may soon get in touch with you for advertising on your blog page, or make you an affiliate, which pays for every referral generated from your blog site.