The Low-Down On List Building

List building is an important part of any Internet Marketing career.  One question often asked by new Internet Marketers is ‘why do I need a list?’  That seems like a really basic question for any seasoned Marketers because you know that an opt-in list is necessary if you want to be successful online.  There are always stories from big-time marketers telling us all they do is send out an email to their list and each email makes them a large sum of money.  So that is the first answer that comes to mind, but it isn’t the only reason.  Here are 5 more reasons why you should build your list:

  • People on your list are your fan base who will comment on your blog, thus giving you credibility and helping new visitors to trust you.
  • They’ll talk about you on forums – they know what products you offer, will trust you, and won’t hesitate to tell others in need.
  • They know who you are at Internet Marketing conferences, seminars and meet-ups, which means they’re happy to talk to you because you are not a stranger.  Some great joint ventures have come out of these conferences.
  • Subscribers to your list will ask you questions and seek your help with problems.  Not only do these problems allow you to help people and feel good about it, they give you something to blog about and often suggest excellent ideas for products to create.  Their wants equal desired products, which in turn equals happy customers with loyalty, resulting in more products and more income earned.
  • Many of your subscribers will become friends if you work to establish a relationship with them.  They build you up when you’re going through a rough patch and chastise you if you’re heading off in the wrong direction!  You only need to read the comments section on this blog to verify that – Dawn Kay is a great one for keeping me on track and motivated!  There are many benefits to having a list community.

Having a list that people will stay on for longer periods of time is not always easy.  You have got to earn your subscribers’ trust.  They may not automatically like you from the outset.  What makes you different from the other gazillion marketers?  What can you do for them?  These are questions you’ll need to work out.

First and foremost, you can’t abuse them by bombarding them constantly with promotions.  When you do that what you are saying is that you care more about your wallet than you do about them.

Secondly, help them, give them information that is valuable to them, and offer more freebies than just the initial one that got them on your list to begin with.  Build their trust by keeping your quality constantly high, and always fulfil your promises.

Your subscribers should be the most important thing to you as they will also form an integral part of your customer base, so be sure to treat them properly and you will find that you are part of a supportive community that can help you to get ideas for products, provide you with amazing joint venture opportunities, and help you to feel good about the fact that you can help others.

You need to start building your list at the first available opportunity.  Always have an opt in box on your blog, and work towards increasing your list size consistently.  Giveaways are an important tool for list building.  Check out Keith Purkiss’ Push Button Giveaways 2.0 for a quick and easy way to enter lots of giveaways simultaneously.  And if you want to see a blogging community in action go over to Sally Neill’s blog and read all about her ‘cool crowd’!

10 Comments

  • Nikki (Purple Minxy Witch)
    Twitter:

    Reply Reply September 27, 2011

    Hey Mandy,

    Yes, you’re right, building a quality list will be vital to online success. It’s funny, I have an old list that I got mainly from giveaways, and you soon find out who the freebie-seekers are as the minute you send anything else (even if just a “go see my latest blog post” type email) they are off your list like a shot.

    Mind you, with so many people out there, it’s hard to make yourself stand out from the crowd. I know I’m on loads of lists and I quite often just delete emails without looking at them as I’d never get anything done otherwise!

    One of the things Sally is teaching on our course at the moment is to remind people why they signed up to your list in the first place…it’s all part of building the relationship and getting them to know, like and trust you.

    Thanks for highlighting the importance of lists (well, quality responsive lists).

    Speak soon,

    Nikki

    • mandy

      Reply Reply September 27, 2011

      I totally agree, Nikki, but in order to find out who those responsive people are it is essential to build your list as quickly as possible and make it as big as possible. You can then start to target those responsive subscribers more effectively. And yes, you hit the nail on the head when you say it’s hard to stand out from the crowd.

      Enjoy the journey.

      Mandy

  • Linda
    Twitter:

    Reply Reply September 27, 2011

    This is something I have always struggled with 🙁

    I keep paying for a service that I need to find a cheaper one, because for several months there I wasn’t able to keep up with my blog, never sent them a message, then I get a freebie – send it and lose subscribers.

    I also forget to send them my blog posts – is there a way that you know of where this can be done automatically? I am not sure there is.

    In the past I have asked questions and didn’t get any replies…so I guess I don’t have the “right” subscribers..lol.

    Great post, though Mandy!
    Linda

    • mandy

      Reply Reply September 28, 2011

      Hi Linda, thanks for visiting.

      I know what you mean about paying for a service. All the guys with money coming in and big lists say they wish they’d have signed up with an autoresponder sooner, but to be honest, I have a couple of decent lists in size but have made no sales to them at all so I too have always wondered about the ‘investment’. I eventually went with Get Response, after having been with expensive Aweber for two years and getting no return. Get Response let you have the first 100 subscribers free of charge. You only need to upgrade once you pass that mark. I also use an autoresponder plugin on two sites that works really well and I only paid for it once. Go here if you want to give it a free try: http://www.learn-to-blog.org/giveaway/gift1.html. I paid for the upgrade once I knew it did what I wanted it to do, and you only pay once and can use it on all your sites. The upgraded version gives you lots more options and flexibility with it.

      In terms of notifying your subscribers about blog updates, yes, you will need to do these manually in your autoresponder, but you can use a template email to save you writing each one individually which saves a little time. The only way they can receive notice without you doing anything is if they sign up for the RSS feed.

      Enjoy the journey.

      Mandy

  • Ian Ieba
    Twitter:

    Reply Reply September 28, 2011

    Hi Mandy

    An excellent post on list building packed with sound advice and information.

    My list over the last few months has started to steadily increase which I am very happy about. I have fairly recently cleaned it up a bit following advice from Sally and some I have unsubscribed as they were not responding to my mailings at all, some had even changed their email addresses! I now have a solid base of subscribers on my list which will hopefully continue to grow.

    I very rarely send out promotional mailings unless it is on something I have used and can speak from personal experience and think it will benefit my subscribers.

    I receive a lot of questions about PLR and have built a decent following with questions and answers on the subject.

    I have not yet explored giveaways, but I have just signed up to Kerry’s “Giveaway Masterclass” as it is something I want to get involved in the very near future.

    Thanks for sharing this information Mandy, catch up soon

    Take care

    Ian 🙂

    • mandy

      Reply Reply September 28, 2011

      Hi Ian, thanks for visiting. You should also try out Keith’s product, Ian, as it really does save stacks of time once you have your products ready for giveaways.

      Enjoy the journey.

      Mandy

  • Dee Ann Rice
    Twitter:

    Reply Reply September 29, 2011

    Mandy,

    Great post on list building.

    List building is really important to internet marketing. I have been working on mine and am trying to just give my list a lot of information and not a lot of sales offers at this point.

    I have not done any give aways yet but would like to in the future.

    Thanks for all of the information.

    Dee Ann

    • mandy

      Reply Reply September 30, 2011

      Hi Dee Ann, thanks for visiting. Giveaways are the quickest way to build your list but sometimes the people are just looking for freebies so there are not many monetising chances, but if you don’t have the subscribers in the first place you don’t know!

      Enjoy the journey.

      Mandy

  • Dawn Kay
    Twitter:

    Reply Reply October 1, 2011

    Hey Mandy

    I think List Building is one of the things people struggle with the most…

    And its because the gurus tell us to go out and build a big list and everyone will then buy from us when in fact they won’t.

    People buy from people they know, like and trust and it doesn’t matter how big your list is…

    It’s the relationship you have with that list that’s important.

    That’s what Sally’s course I’m doing is all about building relationships with your blog readers and subscribers and I’m seeing some fantastic results from what I’ve implemented.

    Of course a lot of your subscribers then become your friends as we are, which is great because then you can share tips, help each other and be there to kick butt when needed (lol)

    Hope you’ve been staying on track otherwise I’m coming to kick yours (lol)

    Thanks for the mention by the way, lovely of you…

    And sorry I couldn’t make the meet up but will hopefully catch you at the next one.

    Take care

    Dawn

    • mandy

      Reply Reply October 1, 2011

      Hey Dawn, thanks for visiting. Shame about the meet up being cancelled, Randy did invite me for drinks last night because he had some big names visiting, but it was a bit late to set off by the time he knew there wouldn’t be anyone over today apart from me and Terry.

      I’m moving forward, just watching Sally’s replays to focus a new site I want to get right. Product is dependent on a couple more things, one being a presentation at a meet up – would have been today but planning it for next month now. Randy has kindly given me a short slot.

      Enjoy the journey.

      Mandy

Leave A Response

* Denotes Required Field

CommentLuv badge