It might seem strange to talk abut Christmas at the end of January and almost into February. Many of you who know about Christmas will realise that this is not strange at all as Candlemas is actually the end of the Christmas festivities, and we have just had our Candlemas service at the weekend. Christmas traditionally starts on Christmas Eve, Christmas Day being the first day of the 12 days of Christmas, taking us to Epiphany (when the Kings arrived with gifts for the baby Jesus) and then onto Candlemas (when Jesus was presented at the Temple). My local church leaves their tree up until the Candlemas service.
Unfortunately retail and consumerism has swallowed up the calendar of the Christmas season and it has made us all think that Christmas encompasses the whole of December up to and then ending on Christmas Day. It’s such a shame to see people taking down their decorations the day after Christmas Day (here in the UK this is Boxing Day). And it’s also a shame when you realise that for a lot of people Christmas is simply about presents and one day. Christmas is a season that encompasses all that is good in humanity and that goodness is something we can carry with us throughout the year.
Christmas is certainly about giving, but not always about giving presents. It can be about giving time, giving compassion, giving caring, and many more things. In marketing we often give advice, practical help and gifts to other people and this does last all the year through. Although giveaway campaigns seem to have fallen by the wayside it is still traditional in marketing to give a gift when someone signs onto your list.
I was very pleased to see a fellow marketer, Sally Neill created an email campaign called the Twelve Days of Christmas, offering something each day and starting on the right day – Christmas Day. During the campaign she wrote an email every day and has continued to do so throughout January. Her philosophy is if you don’t write you have no chance so you might as well do it! The emails contained little gems of advice and help and of course some gifts too. She is continuing to email every day and offers amazing value in everything she does.
Click on her name and you will be taken to her Facebook page where you can read all her daily email offerings for yourself.
Enjoy the journey!