It’s All Personal

There are two necessary techniques any blogger who wants to succeed will just have to master:

  • creating a real relationship with their readers, and
  • building a traffic flow of potential buyers.

The Internet allows virtual contact with anyone, anywhere there is a laptop or desktop computer.  Wireless access is currently popular and allows users to be freer about their computer use.  Now, very fancy mobile phones have become the latest and greatest ways to stay hooked up to the world from anywhere.  We have all become used to email and Skype conversations from most corners of the world every day.

While all that immediate contact is interesting and can become an addiction, it is truly impersonal.  You can be anyone and anything you want to be in your conversations with people strung all over the globe.  If you are an Internet marketer, you have to develop a loyal, personal relationship with your blog readers and subscribers.

That relationship has to be warm and  personal.  For example, your traffic visits your blog to see what you have to say and probably to see what you are giving away free.  You don’t know anything about them and they are trying to find out who and what you are.  Your goal now is to get them to sign up for your newsletter, if you have one, or to register as a member of your blog.

That sign up, after confirmation, gives you permission to market to them with email.  You can send links to specific blogs you have posted or offer them opportunities to download free products of interest to your niche or to buy some products.  That makes you some money, but it doesn’t create loyalty or build a relationship.  So, what does?

Try treating your list members the same way you would like to be treated.  It’s not brain surgery.  Your grandmother and your mother have been telling you that since you were born.  They were right!
Frequently, ask your members what they want to see on your blog.  Ask what you can provide to make their personal online experiences better or more productive.  Post their questions and ask your readers to help with the solutions.  When one of your members is very knowledgeable and helpful, ask them to do a guest blog on a subject that will interest the other members.

If someone posts a great comment, thank them and mention how much you liked their post and why.  Everyone likes to be validated at times.  Ask them a question about what they posted.  Draw them into your blog softly and make them feel like a respected member of your blog and not just another visitor.

You can aggressively sell your focused products, ebooks, reports or software to your list, but that won’t create loyalty and interest.  Send them a free ebook or a piece of useful software they would  enjoy.  Create a contest and have a good prize for the winner.  Post the contest entries and let your members vote for the winner.  Make a big deal on your blog about the winner.  If you want to see a good example of this type of competition visit Sally Neil’s blog.  She held a competition last year for free places on her personal training course.  She made a video of her and her daughter drawing out the winners and made a big fuss of those winners.  Sally creates a personal relationship with all her readers.

Remember what your grandmother and mother always told you: Treat everyone the same way you want to be treated.  That old saying will fill your blog with loyal readers and make it golden.

10 Comments

  • Claire

    Reply Reply May 9, 2012

    Thanks for sharing this with us. Looking forward for more awesome post. I will pin this to my pinterest friends.

    • mandyallen.com

      Reply Reply May 9, 2012

      Hi Claire, thanks for visiting. Look forward to the feedback from your readers.

      Enjoy the journey.

      Mandy

  • Terry Conti
    Twitter:

    Reply Reply May 10, 2012

    Hi Mandy,

    Good post Mandy, another way of saying what you stress is give and you shall receive.

    Treating people the way you would want to be treated is a good wholesome way to think because the rewards will come naturally.

    Terry Conti

    • mandyallen.com

      Reply Reply May 11, 2012

      Hi Terry, thanks for visiting. I like your saying, you are so right there.

      Enjoy the journey.

      Mandy

  • Pauline
    Twitter:

    Reply Reply May 10, 2012

    Hi Mandy
    You are so right about building relationships with your readers, I have found by being just yourself and interacting will help do this. They will know you are human just like them and they will remain loyal to your blog and your list.
    I like the idea of doing a contest and asking readers to tell you what they would like to see on your blog next time they visit!
    Thanks for sharing, hope you have a great day.
    Pauline

    • mandyallen.com

      Reply Reply May 11, 2012

      Hi Pauline, thanks for visiting. People do want to see part of you, and feel that they know you, not just read an impersonal blog. That’s why I always feel responding to comments is just as important.

      Enjoy the journey.

      Mandy

  • Barry

    Reply Reply May 11, 2012

    I have found by being just yourself and interacting will help do this. They will know you are human just like them and they will remain loyal to your blog and your list.

    • mandyallen.com

      Reply Reply May 11, 2012

      Hi Barry, thanks for visiting. Yes, you are so right, loyalty is what we need from our list and our readers, and the personal touch will help you to get this.

      Enjoy the journey.

      Mandy

  • Mitch Mitchell
    Twitter:

    Reply Reply May 19, 2012

    You do have to reach people by being yourself, but you also have to have your reasons for attracting people. My real goal is to market myself more than products, and thus I need to be as conversational and helpful and entertaining as possible. You’re right, it is all personal, but without getting too personal. It’s a fine line, but it happens to be one I enjoy.
    Mitch Mitchell recently posted..What Do You Do When You Don’t Want To? You Just Do!My Profile

    • mandyallen.com

      Reply Reply May 22, 2012

      Hi Mitch, very valid points you’ve made there. I think you’ve hit the nail on the head when you talk about not being ‘too’ personal. Some blogs I find just too much, too gushy, too…well, I’m sure you know what I mean. Thanks for visiting.

      Enjoy the journey.

      Mandy

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