How To Use Influencer Marketing To Build Your Business

Influencer Marketing

Influencer Marketing

How to use influencer marketing to build your business is a 2 part series by Sam Adeyinka.  Today we showcase part 1.

Have you just started a business and want so badly for it to grow to that point where it becomes extremely successful?

If you answered yes, then you might want to consider leveraging on what I like to call “Influencer Marketing” as it is a very powerful way of meeting, exchanging words, contacts and contracts with people, thereby building a thriving business in the process.

What I wish to achieve with this post is simple; I want to get you to understand what influencer marketing is, what it is not, who an influencer is, how you can start a relationship with them, and how you can successfully deploy the phenomenon into your marketing strategies and campaigns.

What is Influencer Marketing?

As defined by Influencer Analysis, “An influencer is an individual who has above-average impact on a specific niche process. Influencers are normal people, who are often connected to key roles of media outlets, consumer groups, industry associations or community tribes. Influencers may or may not be aware of your company, but represent control of an audience segment that is important to your business.”

And based on my layman’s understanding of the phenomenon, I define Influencer marketing as a type of marketing hinged on connecting and building solid relationships with industry leaders with the singular purpose of getting them to know, like, and trust you enough to help present your products or services to a larger audience.

Influencer marketing in some ways can be linked with two other forms of marketing which are, Social Media Marketing and Content Marketing.

Most influencers turn to social media outlets such as Facebook, Twitter, and LinkedIn to propagate their messages to their followers and as a result of their high social influence, they are able to influence hundreds of thousands of people to take actions they otherwise would not have taken. And throughout that process, what is uniquely deployed is CONTENT. Remember, “Content is King”.

Influence marketing is NOT a “hack” or a “get-rich-quick-scheme” strategy. No, but it is a process that requires patience and willingness to connect, reconnect and exchange content with top influencers in your niche.

What are the Key Components of Influencer Marketing?

Via influential marketing you can build a profitable business that helps you travel the world and to places you’ve always dreamed of going with your significant other. However, for these strategies to work for you, you will need to deploy a few unique components:

Figure out before what your brand needs are and use it to tailor your request to the influencer.

Identify key brands or product influencers through social media outlets. Facebook & Twitter are the best ones.

Reach out to them but in a very polite manner and be sure to give them in depth details of what your business is about and how you want them to come in.

Effective communication before, during and after the job is a key component in influencer marketing.

Let me guess, the components are self-explanatory. Do them and thank me later. 🙂

About Author: Sam Adeyinka is a freelance writer, digital marketing strategist and social media enthusiast who loves to help young adults with strategies of starting, launching and growing their own online business. He writes a business blog at Income Splash.

Look out for part two of this post next week!

59 Comments

  • Elise Cohen Ho
    Twitter:

    Reply Reply July 3, 2017

    Influencer marketing is a part of my business that I find truly fascinating. Mostly because of the amazing connections 🙂
    Elise Cohen Ho recently posted..20 Fabulous Patriotic Craft IdeasMy Profile

  • Manish Kumar
    Twitter:

    Reply Reply July 4, 2017

    Hello,

    Great stuff over here

    Influence marketing is an important tool nowadays which help in boosting our business. Some benefits of influence marketing are –

    1) Expands Your Reach
    2) Provides Insider Knowledge
    3) Enhances Your Credibility
    4) Boosts Site Authority and SEO
    5) Increases Your Brand Awareness

    I will tweet your post.

    I am waiting eagerly for part 2.

    Thanks a lot for sharing.

  • George C

    Reply Reply July 4, 2017

    Hi Mandy and Sam!

    Thank you for providing this lovely article on Influencer Marketing. About what you said on this not being a quick hack, I totally agree!

    After all, you don’t just want your connection with the influencer to be one-off! It’s crucial to have the patience to build up a connection with an influencer, to CONVINCE them and SELL them on your brand and what you represent! I think that’s what a good partnership should be built upon — a respect for a cause that both of you are passionate about!
    George C recently posted..Top 5 Live Streaming Platforms in ChinaMy Profile

  • Rahul Bedi

    Reply Reply July 4, 2017

    This is amazing. I have seen people becoming an influencer and the perks they are enjoying as an influencer. Brands come and give you lucrative offers. You travel the world on brand’s expense.
    To be an influencer, creditability plays a significant role. And, it is not so easy task. You have to work without any expectations.
    Thanks for sharing it with us.
    Rahul Bedi recently posted..Bigg Boss 11 ThemeMy Profile

  • Marquita Herald
    Twitter:

    Reply Reply July 4, 2017

    Very informative review of influencer marketing. I especially appreciate your point about doing the work to target the right people and your message. Sadly, far too often I receive requests for everything from book reviews to collaboration from people who obviously have not taken the time to learn about me or my niche. Looking forward to part two. 🙂
    Marquita Herald recently posted..Reflections on Persevering With PurposeMy Profile

    • mandyallen.com

      Reply Reply July 5, 2017

      Hi Marquita, thanks for visiting. I agree, often people ask you for things you have no way of helping them with, and they are not interested in what you do, just what they can get out of their collaboration with you.

      Enjoy the journey!
      mandyallen.com recently posted..How To Use Influencer Marketing To Build Your BusinessMy Profile

    • Sam Adeyinka
      Twitter:

      Reply Reply July 6, 2017

      Hehehehehehehehehe. Very funny! 🙂

      You, know I get that a lot too. And some people will even ask you to introduce yourself. Then I begin to wander what the Facebook About Page is for.

      Relationship build takes time and a lot of guts! You’ve got to take ample time to research about the other person before making the move to chat up with them. I hope people will understand this and really put in the initial works of engaging and building solid relationships with top influencers.

      Thanks for stopping by madam Marquita!

      Sam
      Sam Adeyinka recently posted..7 Essential Traits of highly successful entrepreneursMy Profile

  • Gaurav Kumar
    Twitter:

    Reply Reply July 4, 2017

    Hi Mandy,

    These days, businesses are more seriously looking into influencer marketing. To run a successful marketing campaign, it is necessary these days to utilize influencer marketing.

    Thanks for sharing.

    Gaurav
    Gaurav Kumar recently posted..How I Made $1000 from a Single Post: You can also do itMy Profile

  • Donna Merrill
    Twitter:

    Reply Reply July 4, 2017

    Hi Sam and Mandy,

    I’m so glad that you mentioned Influence marketing is NOT a “hack” or a “get-rich-quick-scheme” Instead, it sure is a process that two ingredients is needed; patience and persistence.

    Also, go to other top influencers in your niche. Reciprocity breeds good relationships.

    -Donna
    Donna Merrill recently posted..Struggling Bloggers Live In FearMy Profile

    • mandyallen.com

      Reply Reply July 5, 2017

      Hi Donna, thanks for visiting. I love that, patience and persistence. It is all about the long game.

      Enjoy the journey!
      mandyallen.com recently posted..How To Use Influencer Marketing To Build Your BusinessMy Profile

    • Sam Adeyinka
      Twitter:

      Reply Reply July 6, 2017

      Hi madam Donna!

      I am extremely glad to see you here at Mandy’s blog. 🙂

      How are you today?

      Well, that’s the fact. 🙂 More often than not, lots of online marketers, especially newbies always get this wrong – they build connection with other bloggers because of what they want to get, instead of focusing on watering and making that relationship grow to the point where the help comes natural. You get what I mean?

      Wow!

      Patience and persistence.

      That’s right ma’am!

      You have to persist by doing follow-ups with your prospects (the influencers you connect with) but most importantly, you’ve got to be patient enough to wait until the right time to ask for help, the right help I daresay!

      It’s all about give and take, right? 🙂

      Sam
      Sam Adeyinka recently posted..7 Essential Traits of highly successful entrepreneursMy Profile

  • Sonal Talwar
    Twitter:

    Reply Reply July 5, 2017

    Hi Mandy

    I was not aware about influence marketing, had no idea what exactly it is. Thanks for sharing this informative post!
    Sonal Talwar recently posted..5 Morning Habits to Help You in your Weight Loss journeyMy Profile

  • Amanda
    Twitter:

    Reply Reply July 5, 2017

    Hi Mandy and Sam!

    As someone who is working very hard to become an influencer, I greatly appreciate this article! I love the connections that we can all make with one another, which leads to support and building business. I really appreciate your point of finding the right people. It is so important to me that I stay within the realm of what my audience would like. It feels a bit strange to be contacted by someone that is very far off from my niche. Thanks for the wonderful article!

    • mandyallen.com

      Reply Reply July 9, 2017

      Hi Amanda, thanks for visiting. Yes, link with people who your readers can also link with, that way you build a stronger network because people like who you know.

      Enjoy the journey!
      mandyallen.com recently posted..How To Use Influencer Marketing To Build Your BusinessMy Profile

  • Blu

    Reply Reply July 5, 2017

    Everyone thinks it’s easy until they have to sit down and do it. I’m in the process of learning about it because I realized my understanding is surface level.

  • Rebecca

    Reply Reply July 5, 2017

    Thanks for sharing, I really got a better idea now of what influence marketing actually is, quite fascinating!

  • Chery Schmidt
    Twitter:

    Reply Reply July 5, 2017

    Hello Mandy! It was nice to see Sam here today and I loved his message! I have heard of the word influencer before and was happy to learn more about it!

    Looking forward to part 2~ Great Share..
    Chery :))
    Chery Schmidt recently posted..Are You In Control Of Your Financial Freedom?My Profile

    • Sam Adeyinka
      Twitter:

      Reply Reply July 6, 2017

      Hey Chery! I am glad to see you here too. 🙂 I am glad too that you loved what I shared.

      Yes, we all have but most times our understand of the phenomenon is shallow and it tells why we are not yet leveraging the way we ought to.

      I am sure this technique can open doors of opportunities if it is well harnessed.

      Thanks for stopping by to share your wonderful thoughts. :)`

      Sam
      Sam Adeyinka recently posted..How to Make Big Money with BloggingMy Profile

    • mandyallen.com

      Reply Reply July 9, 2017

      Hi Chery, thanks for visiting. Hope you read part 2, it’s a cracker!

      Enjoy the journey!
      mandyallen.com recently posted..How To Use Influencer Marketing To Build Your BusinessMy Profile

  • Saurabh tiwari
    Twitter:

    Reply Reply July 6, 2017

    Wow, so helpful article! Now I’m working on the marketing of my website and I hope these tips will help me.
    Saurabh tiwari recently posted..Twitter Marketing: Why It Is More than Retweet & Building FollowersMy Profile

  • Hussain Omar
    Twitter:

    Reply Reply July 6, 2017

    Hey Sam and Mandy,

    This is a great post that will help a lot of people who want to have an easy to understand definition of the influencer marketing, and where to start it.

    Thanks for sharing!

    Regards
    Hussain
    Hussain Omar recently posted..How to Identify Right Social Media Platforms for BusinessMy Profile

    • Sam Adeyinka
      Twitter:

      Reply Reply July 6, 2017

      Hey Hussain, it’s pretty nice to see you here at Mandy’s great blog. Trust you are okay. 🙂

      Yeah, influencer marketing is a great way to leverage the influence of top guys in the industry to build and grow your own business. This is what I do and it has helped me in growing my business and those of my clients.

      Thanks for stopping by to share your two cents. I really appreciate.

      Sam
      Sam Adeyinka recently posted..7 Essential Traits of highly successful entrepreneursMy Profile

    • mandyallen.com

      Reply Reply July 9, 2017

      Hi Hussain, thanks for visiting. It’s something we all should be thinking a lot about while we work.

      Enjoy the journey!
      mandyallen.com recently posted..How To Use Influencer Marketing To Build Your BusinessMy Profile

  • Edward Thorpe
    Twitter:

    Reply Reply July 6, 2017

    Hi Mandy & Sam,

    Influencer Marketing is a great way to jumpstart a new prospect list and with follow-up it’s known as a source for client acquisition. Nice call, Mandy. Good job Sam.
    Edward
    Edward Thorpe recently posted..Commonsense Ways That Can Prevent Dementia and Alzheimer’s DiseaseMy Profile

  • Sam

    Reply Reply July 6, 2017

    I think influencer marketing is a great idea for a business to expand their brand exposure. Influencer thinks of different ways to promote things to their audience because they have already established a relationship with them.

  • Elaine Russell

    Reply Reply July 6, 2017

    I sometimes feel that some influencers and the brands/products they promote have no link whatsoever… I, too, believe that choosing the right niche of the right influencer makes a big difference.
    Elaine Russell recently posted..Bimonthly Goals Review & New Goals for July and AugustMy Profile

  • RM

    Reply Reply July 6, 2017

    Thanks for this information… I’m new to blogging and still trying to learn …

  • Tonya Wilhelm
    Twitter:

    Reply Reply July 6, 2017

    Thanks for this post. I’m new to influencer marketing and I am trying to grasp the ins and outs. This post was very helpful. I appreciate you writing it.

  • Gillian

    Reply Reply July 6, 2017

    Very interesting outline of what and influencer is and when, and how they can help you bring your brand to light. The word is used a lot and it is not always clear what an influencer does.
    Gillian recently posted..Create Stunning, Easy, Blog Graphics With Adobe SparkMy Profile

  • Susan Croox
    Twitter:

    Reply Reply July 6, 2017

    I personally have engaged as an influencer many times. I think it is crucial for brands to realize that immediate sales may not come as a result, but the steady increase of profile visibility is important.

  • I have not tried influencer marketing yet. Thanks for the tips.
    Sharon T McLaughlin MD FACS recently posted..Proper Gym Wear While ExercisingMy Profile

  • Sahana

    Reply Reply July 7, 2017

    I love the concept and everyhting about influencer marketing. I really want to do it someday, hopefully i will be successful

  • stephanie
    Twitter:

    Reply Reply July 7, 2017

    Good article. I agree, influencer marketing is pretty key right now. I look forward to part II. I hope you tackle how to find micro influencers, because the ones with agency representation charge thousands for one post. Would be great to learn how to locate influencers with 5-10,000 followers who charge in the hundreds.

  • Perri

    Reply Reply July 8, 2017

    As someone who wants to be an influencer in my niche.. I find this information extremely valuable! Thanks for the post.

  • Zoë
    Twitter:

    Reply Reply July 8, 2017

    I hadn’t heard of this technique until now. I like the fact your advice is to be upfront and polite with them, considering you’re trying to get something from them, it’s the right thing to do 🙂
    Zoë recently posted..Help Me Convince Wonderful Husband to Watch ‘What The Health’My Profile

  • stephanie
    Twitter:

    Reply Reply July 9, 2017

    I’m very interested in influencer marketing, but I have yet to hire an influencer. I’m looking for micro influencers to promote my products and services that don’t charge thousands of dollars. Thanks for the info. I look forward to your upcoming posts.

  • Stephanie

    Reply Reply July 9, 2017

    Thank you for providing so much information! I have never actually heard of Influencer Marketing, but it sounds like it can be so helpful in a growing business! I will keep this in mind as I continue to grow my blog and my site!

  • Kathryn Maclean
    Twitter:

    Reply Reply July 9, 2017

    Hi Mandy
    Nice to Sam on your site today!
    Nice article Sam on influencer marketing!
    I so agree, influencer marketing is nothing quick, but a process that requires patience, to connect and reconnect with top influencers in your niche. I see that you are doing just that with 2 articles on our friend Mandy’s blog. Looking out for the second article soon.
    Kathryn Maclean recently posted..Women EntrepreneurshipMy Profile

  • Tina Martin

    Reply Reply July 10, 2017

    Thank you for the information! I feel very intimated when it comes to this topic, I am fairly new still but I am educating myself on this very subject now so I was happy to come across this post 🙂

  • jackij

    Reply Reply July 11, 2017

    i used to be now not aware of influence marketing, had no idea what exactly it’s far. thank you for sharing this informative submit!

  • Mary Sara

    Reply Reply July 16, 2017

    Very Well Explained About Influencer Marketing Pls also write An Article about Viral Blogging and Facebook Marketing 🙂

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