It’s an appropriate time of the year to talk a bit about greed and how it can be your down fall. We do seem to do everything to the extremely excessive limits at this time of the year. There’s almost always too much food, too many gifts, too much drinking, too many parties and social gatherings to attend, and the result is often that we embrace all this excess and have just that bit too much of everything! But on the positive side there are hugely caring and considerate acts in abundance at this time of the year too. It seems that everything comes out in excess at Christmas time.
But the purpose of this post was not to write about eating too much, it is aimed at greed in the market place. As many of you know offline I own an antiques centre in the small Georgian market town of Holt, Norfolk in the UK. I rent the building we are trading from. The town is very popular with visitors and many shops are run by independent traders who also rent their shops. Sadly for us because the town is so popular the landlords hike the rents up, and thus the rates increase too, and I have been told this week that after Christmas 6 shops in the town will become vacant because they are unable to make a good enough income to sustain their business. There are already a handful of shops empty in Holt and this will just add to the list. Would you not have thought that the premises owners would negotiate a reasonable rent in order to keep their buildings occupied rather than have them empty and have no rental income from them? It seems not.
Indeed in internet marketing we see the same things at times. Some product creators seem to want to charge an awful lot for their products. I have always been of the opinion that I would rather be stacking pound notes in the corner than over pricing and waiting forever for that one big sale! That is not to say that marketers should undervalue their products. Not at all. There is a big difference between giving value and over pricing. A marketing colleague of mine recently had an email from a customer who said that her front end offer seemed of greater value than the price and they were of the opinion that she could charge more for the product. She replied that she would rather have happy customers that felt her product was of considerable value than a stack of refunds and complaints. Always an admirable attitude, in my opinion. She is an honourable seller with ethics and principles, someone I feel is trust worthy and honest. If you want to take a look at her product click this link: VidStickersPro and if you buy you will see for yourself!
Enjoy the journey!