It would be easy to have a constant love-hate affair with Google when you are trying to create your blogs and build products to sell. Since Google is the premier search engine on the Internet, you cannot ignore formatting your online business to match Google’s “opinion” of how to do it.
Your first task when you are starting out, though, is to select a niche, set some goals and a working plan to achieve them. Without one, you are increasing your chances that you will fail. No business runs without some sort of business plan in place and blogging on the Internet is no different. Plan your success!
Monetizing a blog will be your major concern if you want to make money with your ideas and products. Lucky for you there is no single way to make money with your blog. Creativity is a very good quality when you are blogging. In fact, good advice is to NOT follow everyone else’s lead when you are putting together your look and feel for your blog. Google hates duplicate content!
Once you settle on your goals and have a good idea on how to follow them to a successful business, it will be time to start monetizing your blog. An easy way to start this monetizing process is to find products or services you can market as an affiliate. Another method to explore would be reviewing products and services. With either choice, you do not need your own products.
A Google search for “marketing affiliations,” for example, will return results of major retail marketing companies willing to pay you an affiliate fee for any customers you send to their web pages. Mixed in with those pages of results will be Internet marketing businesses that also invite affiliations.
Don’t just gather products to promote as affiliations or to review. Promoting products or services you haven’t used or read yourself would be a huge mistake. If your customers think your promotion product is bogus or of poor quality, your reputation will suffer and you will lose trust with your list.
With all that said, let’s get down to the details of falling in love with Google.
When you are starting out blogging and trying to get information about your favorite niche or are simply looking for a way to start marketing from a blog, Google is your #1 source for information. Google is such a mega storehouse of information that it would be easy to get lost while learning to research with Google. For the purposes of this example, let’s consider researching reviews for your initial blog topic.
Your search terms are critical here because, if you are not laser-specific about your search terms, Google will return exactly what you ask for and not what you want to know.
- For the term “reviews” – 3,820,000,000 results
- For the term “blog reviews” – 1,550,000,000 results
- For the term “product reviews” – 637,000,000 results
- For the term “patio garden reviews” – 21,500,000 results
- For the term “dog reviews” – 18,600,000 results
Those results will tell you if there is any information about specific niches or different types of reviews. Besides learning that there are hundreds of millions of sites based on reviews, you should also notice that the more specifically focused the term is, the less competition you will have. Yes, every one of those other review sites are your competition.
To reduce your competition, drill down to numbers that level your playing field. For example, look at a different search for “patio garden reviews” and the generic term “dog reviews”:
- Instead of “patio garden reviews,” the long-tail term “growing tomatoes on the patio” gets 666,000 results or competitors for the same dollars…Do you want to compete with the 21,500,000 others in the generic search above?
- The same logic works for the long-tail term “miniature Schnauzer reviews.” The 1,500,000 results are far better than the search term returned above (18,600,00) for “dog reviews.”
So, why should you fall in love with Google? Because if you learn to research Google’s forest of information, you will get showered with warm Google Love. Internet marketing requires focusing on every aspect of your business. Simply put, a blog will not make you money, but your passion for your products, services or advice will.