Falling In Love With Google

It would be easy to have a constant love-hate affair with Google when you are trying to create your blogs and build products to sell.  Since Google is the premier search engine on the Internet, you cannot ignore formatting your online business to match Google’s “opinion” of how to do it.

Your first task when you are starting out, though, is to select a niche, set some goals and a working plan to achieve them.  Without one, you are increasing your chances that you will fail.  No business runs without some sort of business plan in place and blogging on the Internet is no different.  Plan your success!

Monetizing a blog will be your major concern if you want to make money with your ideas and products.  Lucky for you there is no single way to make money with your blog.  Creativity is a very good quality when you are blogging.  In fact, good advice is to NOT follow everyone else’s lead when you are putting together your look and feel for your blog.  Google hates duplicate content!

Once you settle on your goals and have a good idea on how to follow them to a successful business, it will be time to start monetizing your blog.  An easy way to start this monetizing process is to find products or services you can market as an affiliate.  Another method to explore would be reviewing products and services. With either choice, you do not need your own products.

A Google search for “marketing affiliations,” for example, will return results of major retail marketing companies willing to pay you an affiliate fee for any customers you send to their web pages.  Mixed in with those pages of results will be Internet marketing businesses that also invite affiliations.

Don’t just gather products to promote as affiliations or to review.  Promoting products or services you haven’t used or read yourself would be a huge mistake.  If your customers think your promotion product is bogus or of poor quality, your reputation will suffer and you will lose trust with your list.

With all that said, let’s get down to the details of falling in love with Google.

When you are starting out blogging and trying to get information about your favorite niche or are simply looking for a way to start marketing from a blog, Google is your #1 source for information.  Google is such a mega storehouse of information that it would be easy to get lost while learning to research with Google.  For the purposes of this example, let’s consider researching reviews for your initial blog topic.

Your search terms are critical here because, if you are not laser-specific about your search terms, Google will return exactly what you ask for and not what you want to know.

Some examples:

  • For the term “reviews” – 3,820,000,000 results
  • For the term “blog reviews” – 1,550,000,000 results
  • For the term “product reviews” – 637,000,000 results
  • For the term “patio garden reviews” – 21,500,000 results
  • For the term “dog reviews” – 18,600,000 results

Those results will tell you if there is any information about specific niches or different types of reviews.  Besides learning that there are hundreds of millions of sites based on reviews, you should also notice that the more specifically focused the term is, the less competition you will have.  Yes, every one of those other review sites are your competition.

To reduce your competition, drill down to numbers that level your playing field.  For example, look at a different search for “patio garden reviews” and the generic term “dog reviews”:

  • Instead of “patio garden reviews,” the long-tail term “growing tomatoes on the patio” gets 666,000 results or competitors for the same dollars…Do you want to compete with the 21,500,000 others in the generic search above?
  • The same logic works for the long-tail term “miniature Schnauzer reviews.”  The 1,500,000 results are far better than the search term returned above (18,600,00) for “dog reviews.”

So, why should you fall in love with Google?  Because if you learn to research Google’s forest of information, you will get showered with warm Google Love.  Internet marketing requires focusing on every aspect of your business.  Simply put, a blog will not make you money, but your passion for your products, services or advice will.

10 Comments

  • Adrienne
    Twitter:

    Reply Reply May 13, 2012

    What a great post Mandy and you’ve definitely covered all the reasons why we should love Google.

    I read a post a few days ago and the guy was actually bashing Google for all the different changes they’ve been making but let’s face it. They are the number one search engine period plus they own YouTube and Google+. I say learn how to play nice and they will love you forever.

    Great advice here with the keyword research because we definitely want to go after keywords that have a better chance of being found instead of be lost with all the other fabulous content that’s being shared.

    Here is to everyone’s success!

    ~Adrienne
    Adrienne recently posted..How To Create An InfographicMy Profile

    • mandyallen.com

      Reply Reply May 14, 2012

      Hi Adrienne, I do think Google is a fact of life, so why make things difficult by hating it and working against it? On the other hand I am not a great fan of the constant changes set in place by these powerful companies (Facebook being another that seem to change things rather frequently and not always for the better). I was upset when Google decided to do away with the Wonder Wheel. They haven’t given me any good reason for doing that. It was a brilliant tool for keywords that I used often. They haven’t replaced it with anything I find comparable.

      Enjoy the journey.

      Mandy

  • Terry Conti
    Twitter:

    Reply Reply May 15, 2012

    Hey there Mandy,

    Very good topic about loving Google cause if you don’t it won’t love you back. Meaning if you don’t do what they like you are going to be at the bottom of the totem pole.

    Also very good that you illustrate that not to be too broad with search terms. Narrowing it down to be more specific will make you and Google happier.
    Thank for the good information Mandy,

    Catch you later,

    Terry Conti

    • mandyallen.com

      Reply Reply May 15, 2012

      Hi Terry, thanks for visiting. We do indeed have to ‘play ball’ with Google.

      Enjoy the journey.

      Mandy

  • Barry Wells
    Twitter:

    Reply Reply May 15, 2012

    Hi Mandy,

    Google provide us all with such a great asset and resource that it’s hard not to love it.

    From an internet users point of view they are the number One search engine and my first stop whenever i want to know something….. Regardless of what it is, spelling = Google, maths = Google, Facts = Google, Quotes = Google, information = Google….. I could go on for an age 🙂

    From a webmaster’s point of view Google supply me with a huge amount of tools for me to pinpoint what I’m doing online as well as analysing the results, as well as giving us all access to their keyword tools……

    From a publishers point of view they supply us with the market that we share our content with, bringing us fresh viewers, subscribers and buyers (on occasion) 😉

    Of course they have to slap people from time to time. Don’t we all have to have a clear out now and then? If we didn’t our homes would become a mass of clutter…. well it’s just the same for Google.

    As long as we play nice they’ll leave us to play, just as our mums did when we were growing up. Play badly and we’d get slapped….. Just as Google has been doing 😉

    Going back to your reviews: Dan Sumner hit No1 spot on Google for his review of the One Month Mentor, as he does for a few of his reviews.

    Thanks Mandy 🙂

    Barry
    Barry Wells recently posted..A Solution To Your Plugin Nightmares and Slow Loading BlogsMy Profile

    • mandyallen.com

      Reply Reply May 15, 2012

      Hi Barry, thanks for visiting. You’re right about the assets and resources of Google. I was disappointed when they did away with the wonder wheel though, I loved that tool. I guess it must hurt if you are slapped by Google though.

      Enjoy the journey.

      Mandy

  • Wally

    Reply Reply May 18, 2012

    It’s basically the same as how you treat people and animals, you should love them for them to reciprocate it with love too. Many people suffer because they look at Google as an accomplishment than something they have to give commitment.

    • mandyallen.com

      Reply Reply May 18, 2012

      Hi Wally, thanks for visiting. A lot of people don’t like Google too much and they have made some decisions about their direction that don’t suit everyone, but there are certainly a lot of good things about them that benefit us and our aspirations online.

      Enjoy the journey.

      Mandy

  • akhilendra

    Reply Reply October 26, 2012

    i think we would love to love Google but convincing Google to love us will require some efforts, your post clearly covered why we should be putting efforts in convincing google. I don’t think it’s such a big deal, it’s just that it requires some patience along with real efforts rather than using any unethical practice which is penalized by Google. thanks for sharing this.

    • mandyallen.com

      Reply Reply November 9, 2012

      Hi Akhilendra, thanks for visiting. I did laugh when I read your opening sentence. Yes, it does seem a lot of the time that Google does not much like any of us!

      Enjoy the journey.

      Mandy

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