Regardless of how well you write, if your readers are not interested in your headline or at least curious, they will not stop to read your blog post.
Your headline has to grab scanning eyes and create interest in your post. If you do that, your readers will want to know what you mean or what you are talking about or how it will benefit them.
So, what makes a good headline?
In this case, a good headline would be:
Finally, The Secret Of _______ Exposed!
Note: Words, like “revealed,” “uncovered,” “shown” and other descriptive verbs are not as powerful as “Exposed” and do not fit as well with the mysterious title. Keep that in mind when you are creating titles. Use strong words that command action.
Everyone loves secrets, especially if they think they are the only one in their business or circle of friends who knows the secret. In this case, a good headline would be:
Do You Know The Secret Of _______?
Saving money, mastering an Internet process, growing better gardens, fixing something broken, improving your SEO, building a list, etc. In this case, good headlines would be:
Three Easy Steps To _______ or: How I Improved My Google Ranking
Accurate comparisons frequently draw a lot of interest, particularly when they tell you how to save money or make more free time on your weekends. In this case, good headlines would be:
I Saved $100 A Month by __________ or: Free Your Weekends By Solving _______ or: A Simpler Way To Increase Your Paycheck
- Benefits (WIIFM)
What’s In It For Me? The answer to that statement is the major stimulus behind all buying considerations, and can be a good way to get readers to your blog posts. In this case, a good headline would be:
Simple Steps To Get Out Of Debt or: How To Write A Book In a Weekend or: How To Blog With The Gurus
One thing to remember: Words mean different things to different people. Even simple words can be very important in your efforts to craft headlines or titles. What this means for your headline writing is choose words that have emotion behind them.
You want your headlines to grab attention and make your reader want to know more. Soft titles won’t do it. You need emotional words that stir up some feelings with your reader.
When you are creating titles or headlines every word matters.