Build Your Market With Your Blog

Unless you are a Hollywood star, chances are only your Mom reads your posts.  Mom has a lot of friends, so she lets her friends know how interesting your blog site is.  But you need not depend on Mom to increase your readership base.  Look into the following ways to build your market through blogging:

  • By using subscription.

An easy way to get your readers e-mail address is to give them an opportunity to subscribe to your blog.  Keep some exclusive information for your subscribers to entice readers to subscribe and give their e-mail address.  Just be responsible in using their e-mail address, as the last thing you want is a comment on your blog that you are a spammer.

  • By using your e-mail.

In this age of speed and quick access, logging in and downloading e-mail is simply taking longer than clicking into a blog site.  Let your readers explore your site by using a short e-mail message as teaser to your blog site.  If your e-mail is on an entirely different subject, use your e-mail signature to give a link to the site.

  • By understanding your readers.

Conduct a simple survey for your readers so you can understand their profile and advertising preferences.  Ask consumers to give you feedback on a post, an ad link, or a trial that you shared.  In this way it is like interviewing your readers without the commitment and intrusion of a face-to-face interview.

  • By joining a blog network

A network of blogs is a collection of blog sites that share the same industry, interest, readership base, payment mode, etc.  Consumers find credibility and convenience in clicking one link to several real bloggers about a single subject.  Clearly, more bloggers are better than one.

  • By using RSS.

RSS is the fastest growing technology on the Internet today.  Having RSS feeds to your blog is definitely another means of generating awareness for your readership base.  Having a variety of feeds can add interest to your blog site.

Give your business a boost by effectively using blogging as an Internet marketing tool.

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