I’ve had my blog since 2009 and started it off as a self help and motivation blog. I loved everything about it from the theme and images to the content I was writing. I had a massive following of readers who engaged with me through the comments section on a regular basis. Indeed I wrote a short report about my journey and the amazing results I achieved in the first few months of blogging. If you sign up to my list you will get a copy of that report in the first week.
Sometime after this I decided I wanted to monetise my blog. This didn’t work for me at all in the self help niche. I had made a complete success of my blog in terms of traffic and interaction and I wanted to share these tactics with others whilst maybe making an income from the blog itself.
So I changed my blog completely. I turned it into a blog about blogging, changing the theme, the graphics and all the content. Yes, you read that right, I changed my content. This involved me taking all of my posts and comments off my blog and starting anew. I realise now what a big mistake that was! I should have left all of that on there and carried on with my new purpose.
I had felt at the time that my followers would not stick with me anyway when the focus changed so it didn’t matter. What did matter is that I got rid of all of the wonderful comments that people had made, which I now regret deeply.
A lot of my content on the new focused blog was written to enable me to get a better rank. I wrote with keywords and SEO in mind, and I don’t much like what I wrote now. It’s not that the information was not valuable it just wasn’t my style. And it didn’t actually earn me anything either!
So I went back to blogging basics, looked again at my own short report and read all those tips and tricks I had learned initially that had made my blog so very successful, and I implemented them.
Now I once again have a popular blog with good traffic, and I write without too much consideration about keywords and SEO, I just write naturally and it is much better for the reader.
And the monetisation? Well, that will come, I know, little bits trickle in all the time and I am working on a new product in between blogging that will compliment the content on here.
Enjoy the journey!