If you are new to Internet Marketing you may well ask what does being Alexa Ranked mean?
Basically your Alexa Ranking is the place that your website sits amongst all of the other websites in the world. Obviously in some cases that will mean you will see a number in the millions. Hopefully you will build your Alexa Rank so your site appears in the thousands, but considering that you are competing with every other site in the world it takes hard work and a bit of knowledge to rank well. In addition to this it is quite possible that your site will show no rank at all, meaning it is way down the list!
There are a number of things you can do to improve your Alexa Ranking. Good traffic to your blog, great content and lots of comments all help, so does having a social bookmark plugin activated. Backlinks are another strong factor and one way you can get these is by visiting other blogs and leaving valuable comments, making sure to attach your URL in the signature box. If ‘commentluv‘ is activated on the site make sure you use it by leaving your name@your keywords in the ‘name’ box.
Another thing you can do to help your rank is to ‘claim your site‘. Essentially Alexa give you a piece of code to put on your site for them to search for, when they find it they allow you to create your own profile and download a customised widget to add to your site to show your rank (see my Alexa widget in the right sidebar).
If you do not understand what you are to do with the code here’s the instructions:
Put your URL in the ‘claim your site‘ box, then log in with your Alexa account details. If you have not already registered you can do this now on the login page. You will need to confirm the account by clicking a link in an email sent to the address you register. You will then choose your password.
Click on ‘site tools’ to continue with your site claim. You will be given two options, download a text file or add a meta tag. Click ‘download text file’ and copy the text provided. Paste this into notepad and save the file, naming it the code number enclosed in quotation marks within the text and adding ‘.txt’ to the end. Here is an example: <meta name=”alexaVerifyID” content=”Pq7S8Alxh7ownXIQ183dq4″ />. Call your notepad file ‘Pq7S8Alxh7ownXIQ183dq4.txt’. Obviously your ID code will be different to this example.
Go to your ftp client and upload this notepad document into the html part of your site (this is called the root directory). You can find this on the right side of the ftp window, named ‘public_html’. Double click this then double click your website name to open that area. Locate your notepad document on the left side of your window, right click and select ‘upload’.
Go back to Alexa, click the back button and then click ‘verify my text file’. You will now be able to create your own profile, choose SEO options if you wish, and download widgets for your site in ‘site tools’.
If you can, you should start to implement some strategies to increase your Alexa Rank today. Leave a comment below for a backlink – it’s a good start!